Brand Builder

Brand Awareness and Community Involvement

Trusted Choice® & - Created through an alliance of the IIABA, Trusted Choice®, the IIAW and key insurance carriers, is a powerful industry initiative to expand the national visibility of independent agents to online consumers, enhance consumer appreciation of the independent agents’ value proposition, and advance the independent agents’ expertise in online marketing. The Trusted Choice co-brand offers a way to brand with and gain access to statewide and national advertising campaigns and marketing reimbursement dollars. Our partnership with the Green Bay Packers Radio Network has been instrumental in spreading the word about Trusted Choice independent insurance agents via the radio, websites and through digital advertising.

Community Involvement - Supporting the local efforts of our member agencies, the IIAW is committed to strengthening our
community outreach throughout Wisconsin with valued partnerships including: